FINAl CONFERENCE PROGRAMME                                     

 The final conference is organized with the support of

               


    

      


13:00

REGISTRATION

 

13:30 – 13:45    

INTRODUCTION by Benoit Provost, Prométhéa, General Director

 

13:45 – 14:30

CONNECTING ARTS & BUSINESS THROUGHOUT EUROPE: MAIN FINDINGS OF THE PROJECT

 

13:45 – 14:05

CREATING, INNOVATING, DISRUPTING THROUGH ARTS & BUSINESS ORGANIZATIONS & GIVING TO CULTURE IN EUROPE: A SURVEY OF METHODOLOGIES FOR THE STUDY OF CORPORATE GIVING IN EUROPE by Antoinette van Dorssen and Joost Heinsius, Cultuur Ondernemen



14:05 – 14:15

WHAT WE LEARNED FROM EXPERIMENTING NEW CONNECTIONS BETWEEN ARTS AND BUSINESS by Søren Würtz, CKO



14:15 – 14:30

CONCLUSIONS AND RECOMMENDATIONS by Antoinette van Dorssen, Cultuur Ondernemen

 

14:30 – 15:00

COFFEE BREAK

 

15:00 – 17:30

HOW DO COMPANIES CONNECT WITH THE ARTS? NATURAL AND INNOVATIVE MODELS

 


15:00 – 15:40

When Arts create Business

• Adriano Picinati di Torcello, Director Advisory and Consulting, Deloitte Art & Finance,

• Anne-Sophie Charle, Director of Fondation Mons 2015

• Elisabetta Lazzaro, Professor and Chair of Cultural Management, Université Libre de Bruxelles (ULB)

• Damien O’Neill, Head of Marketing & Communication, Allianz Ireland

 

Corporate Art collections

• Philippe Jaumain, Head of Corporate Sponsoring, Events & Art Management, ING Belgium

• Julek Jurowicz , Founder and Managing Director of SMart

• Pascale van Zuylen, Curator Lhoist Collection, Lhoist Group

• Valérie Rouyrre Brisac, Head of Marketing and Business Development Belgium, Allen & Overy LLP

15:55 – 16:30

Artistic Intervention by Art Partner

 

16:45 – 17:30

Business leaders on Art boards

• Eric De Keuleneer, Chairman of the Board at Université libre de Bruxelles (ULB), Professor at Solvay Brussels School of Economics and Management, Board President of La Cinémathèque royale de Belgique

• Tania Carlisle, Learning & Performance Manager, Arts & Business Northern Ireland

• Bruno van Lierde, Senior Partner and Managing Director of the Boston Consulting Group, Professor of Strategy at the Solvay Brussels School of Economics and Management (ULB), Board member of the Wiels

• Eric Hemeleers, Managing Director of Eeckman Art & Insurance, Chairman of the Board at Prométhéa

 

Arts sponsorships and their impact

Bernard de Launoit, Executive President of Queen Elisabeth Music Chapel

• Mathieu Vandenbroecke, Sponsorship Manager, GDF Suez

• Gérard Sevrin, Managing Director, Macors

• Damien O’Neill, Head of Marketing & Communication, Allianz Ireland

• Filip Stuer, Marketing & Communication Director, BOZAR



17:30 – 18:00

CONCLUSIONS

Summary of the conference by Joost Heinsius, Cultuur Ondernemen

Closure
Walter Zampieri, Head of Unit Cultural Diversity and Innovation, DG Education and Culture, European Commission

Rudy Demotte, Minister-President of Fédération Wallonie-Bruxelles



18:00 – 19:00

COCKTAIL



19:30 – 20:00

VISIT OF “ECHOES” EXHIBITION AT ING ART CENTER